A good face serum is the fastest way to add a visible glow to your skincare routine. Serums are light, absorb quickly and carry a high amount of active ingredients deep into the skin. The hard part is choosing the right one for your skin concern. This guide makes it simple.

What does a serum do?

A face wash cleans and a moisturiser protects, but a serum treats. It targets one main concern, such as dullness, dark spots, dryness or early lines, and works on it every day.

Which serum is right for you?

• Dull, tired skin: Vitamin C Skin Serum brightens the face and helps fade marks and uneven tone.
• Uneven tone and spots: Pure Gluta Serum supports a clearer, more even complexion.
• Dry or rough skin: Snail Skin Serum hydrates and helps skin feel soft and smooth.
• Puffy, tired-looking skin: Coffee Serum refreshes and energises the face.
• Repair while you sleep: Night Serum works overnight so you wake up with fresher skin.
• Fine lines: Age Defying Serum helps skin look firmer and smoother.

How to use a face serum

1. Wash your face with a gentle face wash and pat dry.
2. Take 2 to 3 drops on your fingertips.
3. Press gently onto the face and neck. Do not rub hard.
4. Wait one minute, then apply moisturiser.
5. In the morning, always finish with sunblock.

Can you use two serums?

Yes. A simple routine is Vitamin C serum in the morning for glow and protection, and Night Serum or Snail Serum at night for repair and hydration. Start with one serum for two weeks, then add the second.

When will you see results?

Most people notice softer, fresher skin within a week. Brighter tone and lighter marks usually show after four to six weeks of daily use. Consistency matters more than quantity.

Tips for best results

• Patch test any new serum first.
• Use sunblock every day, especially with Vitamin C.
• Store serums away from direct sunlight and heat.
• Drink enough water and sleep well – skin shows it.

See the complete Baba Cosmetics serum collection, or read our detailed guide to skin serums and how to use them. All serums are available with cash on delivery across Pakistan.